Jobs at Adexen in Nigeria- Brand Building Manager
Job Title: Brand Building Manager
Job reference n°: NGA0735
Sector: Distribution & FMCG - Nigeria - Western Africa
Function: Marketing
Our client
Adexen Recruitment Agency is mandated by a leading supplier of Fast Moving Consumer Goods quoted on the Nigerian Stock Exchange. The company is looking to employ a Brand Building Manager.
Job description
The Brand Building Manager will responsible for
* Achieve brand share and profitable NPS/profit growth targets through translation of brand & marketing plans into market-implementation and customer plans (with potential for tailor-made activities)
* Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow brand share
* Manage and grow Brand through brand-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms
* Champion the consumer needs and brand passion within the overall business
* Lead market implementation of those platforms and develop world-class activation mix
* Deliver market- and customer-knowledge driven input into innovation platform projects and brand planning to ensure requirements of ready meals and red meat categories will be met in the future
The Brand Building Manger will be reporting to the Marketing Manager
The position is based in Lagos.
Responsibilities
* Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the brand
* Champion optimal launch of innovation platform
* Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
* Management of marketing budgets within agreed targets and align with customer advertising activities
* Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
* Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
* Represent consumer (insights), brand strategy and product quality requirements on the cross-functional discounter team
* Pro-actively feed market, category and customer requirements into platform innovation projects
* Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
* Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.
Qualifications et experience
* Must have a minimum BSc in Marketing or any related course.
* Not more than 12–15yrs experience on a similar role, with at least 7years in a managerial position.
* Good knowledge of Project Management
* Good experience in business planning and implementation
* Develops brand plans that build equity and business
* Creates/deploys integrated communications
* Monitoring progress and takes action Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour
* Excellent Interpersonal skills
* Good communication skills - Oral & Written
* Good organisational and planning skills
* Result-oriented
How to Apply:
http://www.adexen.com/en/offer_NGA0735_brand-building-manager.html
Deadline: 27th January 2012